What Is A Design Concept? Definition, Types and Tips

What Is A Design Concept? Design concept is a term used to describe the underlying meaning or purpose of an object, product, structure, space or visual art. It’s also referred to as design brief and is one of the most important stages in the design process.

what is a design concept
what is a design concept

The idea stage can be challenging because it requires designers to think about what their client wants without being able to ask questions directly. This makes it harder for them to understand what they are trying to achieve with their project.

A good design concept will help you create something that meets your client’s needs while still conveying your own creative vision for the final product.

What is a design concept?

What is a design concept?
What is a design concept?

A design concept is the core idea driving a product’s development. This can take many different forms, but it always includes images and sketches that explain how you plan on bringing this new invention into reality through your creative process.

What are the different stages in creating a design concept?

What is the first step of any design process? Defining your problem. The more you know about it, the better chance to solve an important issue or challenge in an innovative way! To do so though requires gathering together all those who are needed for this task – from other team members to clients/customers and even potential investors-to create something concrete out of just ideas by coming up with designs that will fulfill needs as well be simple enough to understand at once without tech knowledge necessary because anyone should have no trouble understanding how their product works after seeing its concept explained briefly like.

Designing a new product is not easy. However, designers can use visual elements like sketches and renderings to get an early understanding of how users will interact with it before they start developing anything more substantial or expensive in nature for user testing purposes. By prioritizing research that includes interviews from people who have used similar products as well as competitive analysis you’ll be ableifully identify areas where competitors may have made mistakes so your business doesn’t suffer losses due these oversights.

What are the basic concepts of design?

What are the basic concepts of design?
What are the basic concepts of design?


Make a mental outline. Let your brain organize the information and then lay out your design in an organized way that communicates what you want to say, or how people should respond when they see it! If there is only one thing we know for certain about designing posters: be careful with color choice (and whitespace). The right combination can really draw attention; use strong playing cards like reds/yellows instead of lighter shades next time–their contrast will make them pop even more than usual.

Balance and alignment

Never forget that every element you place on a page has weight. The weight can come from color, size or texture; just like how not everyone’s furniture is in one corner of an entire room – so too should heavy elements be spread out across your composition for balance and interest instead of being crowded together at only one point…
The eye expects no less than three-dimensional space when viewing any given image/text combo without feeling as though it slides off into nothingness with little sense overall structure or design progression throughout its duration this becomes most apparent during longer blocks where focus rests primarily upon these same focal points

Symmetrical designs are the more traditional and popular choice for balance. The design uses equally weighted elements aligned on either side of a center line, which creates an even composition with equilibrium in it. Asymmetrical layouts use opposite weights to create bolder compositions that can bring visual interest or movement into your piece depending upon how you mix up large and small pieces within them (more later!).
A symmetrical design typically consists mostly of straight lines while asymmetry is made up at least partially by curves; this means we should focus our attention primarily on what goes vertical rather than horizontal when considering balanced versus unbalanced options!


Good contrast is what makes your design “pop.” It creates separation between elements on the page and prompts you to remember them better because they stand out against each other in an elegant way. Your background color needs enough difference from font or text colors so that it doesn’t overwhelm those features, but not too much where everything blends together into one mess of hues – this will make readability difficult for viewers!
Typography is used in many different ways to express an idea. For example, typographic contrast can help your audience know what’s most important by making it bold and larger than other text on the page or screen. You might think this would be difficult without using more fonts but when you use two strong ones together they are much stronger because each one draws attention for their own reason-the first being weight while others have special features like kerning pairs that provide rhythm between letters as well line length which makes them easier read at small sizes where people often work best (like online). So rather than adding new weights of varying thicknesses all over again just so there’s enough contrasting material around every.


Repetition can be important beyond one printed product. Current packaging design is heavily embracing beautiful illustrated patterns which anyone thinking about a startup knows one of the first things to do when designing your label or marketing material for an idea you have, often starting with just text and then adding color as needed later on down the road if funding becomes available – much like how I tried my hand at creating graphic designs in high school but quickly abandoned those efforts due mainly because they weren’t very fun! The key here though isn’t all about what typeface(s) are being used either; instead take into consideration whether or not these items need any additional supplementary visuals such shoot pictures off someone taking photos.


Proportion is the visual size and weight of elements in a composition. It can help to think about your design as if it were broken down into individual panels, with each panel representing one section or aspect of what you’re designing; for example – group related items together at smaller sizes (think box at bottom right corner) so they stand out against larger backgrounds like sky blue hues which create balance by making all parts seem less important than others since their importance will be relative depending on perspective.


The band is playing and you’ll need tickets to get in. This information can be communicated with your audience using movement as a way of creating the story, or narrative for this piece of work: The concert will take place at such-and-such venue on such date/time; it’s time to buy those tickets now! Movement controls balance (elements), alignment (space around each object) contrast – all three together create motion that leads our eye through space while enabling us understand what we’re seeing by balancing colors etc.. You might even try adding texture like shading or textures mixed into photographs if there are elements which aren’t light enough without them being contrasted too much against their surroundings.

White space

White space is the only element in design that deals specifically with what you don’t add. This means it’s important to create more of it! White Space can be difficult for beginners because they often end up adding things like borders or shadows without realizing their composition looks flat when there isn’t enough room on each side, but even just giving your page some breathing room will make a difference from mediocre-to successful printers who get caught using an old template (like this one!).
The use of white space in design is not something that should be ignored. It communicates an entirely different image or idea to your audience, which will reward them for engaging with it! The logo you see below uses active negative space (large gaps between elements) as well as positive spaces like circles and geometric shapes–two fonts are also written out clearly so they stand apart from each other visually without being too obtrusive; these all work together effectively by communicating multiple ideas at once while still remaining creative enough not everyone feels compelled into looking more closely than necessary due their complexity

How to write a design concept?

How to write a design concept?
How to write a design concept?

A design needs to be simple and clean in order for any user, regardless of their knowledge or technological abilities, can understand it. The problem an app sets out solve should always come through clearly at first glance so designers need avoid technical jargon when possible while still communicating effectively with clients who may lack such understanding themselves.

What is a design concept in product management?

A design concept is the initial framework for building a product’s design and eventual development. It sets out what kind of user experience we want to achieve, as well as how people should interact with it (or not).
The process starts by coming up with an idea or theme that can then be fleshed-out into features which all work toward achieving one goal – creating something great!

Types of design concepts

Industrial design

Industrial design is a fascinating field that has come to life with the advent of technology and manufacturing. The products we use every day, such as tools or household goods were first designed back in 1832 when Friedrich August Kamler was awarded Germany’s patent for his “Improvements In Arts And Manufactures.” However it wasn’t until 1920 where one could find many outstanding examples of Industrial Design coupled together into what are now known as Modernist designs which also included Art Deco elements alongside jazz age styles like Futurism – all influenced by innovations happening within industry itself but still making them appear fresh through their creative approach!

Graphic design

Graphic design is a visual representation in two dimensions that has been reproduced for commercial purposes. The public experience with graphic designs can be seen through magazines, newspapers and billboards to name just a few of the many places it’s used daily- from CD covers or online websites! Graphic designers have found new ways each day to create engaging advertisements as well as utilitarian objects such ad elevator buttons which are applied through silk screening techniques.

Graphic Design encompasses any type of repeating image created by applying text on top either digitally( typography) , photographically (photomontage), serigraphically etc… Grayscale images provide an alternative form within this field due their simple composition compared other mediums like color lithographs.

Interior design

Interior design is the art of turning an uninviting space into something warm and welcoming. A talented interior designer can transform any room in your home, from bathroom renovations all the way through redesigning living rooms with paints or fabrics that are perfect for you personal taste. Interior decorators often need to take on different roles depending upon what type project they’re working- whether its updating an old house’s look by adding new colors throughout; giving newer construction more personality via wall décor pieces.

Fashion design

In a sense, fashion design is really people’s attempt at self-expression. It creates the looks that we wear on our bodies and reflects more personally than any other form of designing ourselves to convey who we hope others see in us when they look at these clothes or accessories. Fashion can range from practical work clothing for everyday use to extravagant designs which may never appear outside of catwalk shows – but this just demonstrates how much freedom designers have with their creations!

Simple tips for effective design concepts

Golden Ratio / Rule of Thirds

Golden Ratio
Golden Ratio

The golden ratio has been called the divine proportions, as this elusive mathematical painting is found in many works of art and architecture. The Rule-of Thirds can be applied to your canvas/workspace both vertically and horizontally with guidelines that act as guides for composition: objects should form a focal point at intersections within each section; alternatively you could change up how we’re viewing sections by dividing it into thirds along either axis (vertically or horiziontalley).

Be deliberate

Designs usually follow certain rules of alignment, pattern and symmetry. However it is possible to break away from these patterns when designing in order for your work be more interesting or unique; however make sure that breaking one’s own rule isn’t done carelessly as this will give off the impression that there was no effort put into making their design stand out which wasn’t intentional after all.
The use if aligned colors along with balanced placement generally leads us towards an aesthetically pleasing outcome while using symmetrical arrangements favours balance over uniqueness so although both approaches can produce good results I personally prefer irregular layouts because they often lead me down unexpected paths instead linear ones where everything looks exactly how you expect.

Contrast / Similarity

Knowing when to use contrast and similarity within designs is very important. It’s also a great way of bringing out bold graphics or making clear divisions between elements on your website, like advertisements in brochures! To make our new site stand out from all others we darkened its grays just enough so that it’s not boring anymore (see below).


Aside from just logos, I recommend keeping most designs simple. Now I’m not saying that everyone should become a minimalist. There are many amazing designs that have intricate details. What I mean is that designs should have an element of simplicity. Simplicity can come in the form of negative space and composition, forms and shapes, or patterns and gradients. Often times people are attracted to familiar shapes or relief within a design, so don’t make your design too convoluted.

Form and direction

The design of a product can evoke different emotions depending on what it looks like. Rounded corners are often “gentler” and more playful, while sharp angles might be seen as harsh or serious in nature due to their geometric shape. Vertical lines have an order that is attentive with the intent of instruction whereas horizontal ones convey balance through stillness–to achieve this effect you should deliberately apply forms and directions when designing so take consideration for your target audience/brand before jumping right into any projects!

We hope you enjoyed this blog post about what a design concept is and how they relate to the advertising world. If you have any questions or concerns, please feel free to contact us! Good luck !!!

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