Jojo Siwa, or Joelle Joanie Siwa, is a dancer, actress and social media personality from Omaha, Nebraska. Jojo first became popular when she appeared for two seasons on the TV show “Dance Moms” with her mother.
Since appearing on the hit show, Jojo released a number of popular singles, including “Boomerang” and “Kid in a Candy Store.” She signed with Nickelodeon! In 2017 and has appeared in a number of their movies.
Jojo Siwa, or Joelle Joanie Siwa, was born on May 19, 2003 in Omaha, Nebraska to parents Jessalyn Siwa, a professional dance instructor, and Dr. Tom Siwa, a chiropractor. Jojo has one sibling, a brother named Jayden, who also vlogs.
As of September 2022, Jojo has 10.9 million Instagram followers, 615,100 Twitter followers, 1.1 million Facebook followers, 36.3 million TikTok followers and 12.3 million YouTube subscribers.
Jojo started her career at a young age as a contestant and dancer on “Abby’s Ultimate Dance Competition,” produced by Abby Lee Miller of “Dance Moms” fame. She was on the show with her mother, a professional dance instructor, and was eliminated on week nine.
Following her initial appearance on the show, Jojo appeared on “Dance Moms” in 2014 when she auditioned for Abby’s “ALDC” competition team. Jojo was picked for the team in 2015.
Her appearances on the show launched her career as a singer and actress. Jojo released her singles “Boomerang” and “I Can Make U Dance” in 2016, after appearing on “Dance Moms.” “Boomerang” addresses online bullying and online hate and the video has since been viewed hundreds of millions of times.
In 2017, Jojo signed with Nickelodeon! She gained a role in the film “Blurt!” with Jace Norman as well as “Lip Sync Battle Shorties” with Nick Cannon, in addition to a number of other properties.
In 2018, Jojo announced her first major tour. The following year, Jojo took off on her “D.R.E.A.M. Tour.” She stopped at more than 50 venues across the U.S.A. and Canada. There were additional performances in the United Kingdom and Australia as well.
Jojo became popular on social media when she first appeared on “Dance Moms” and has since gained millions of followers across all social media platforms. She is popular for her lip sync videos, lifestyle videos and comedy videos on TikTok, YouTube and Instagram.
In addition to her work as an artist and dancer, Jojo is known for her iconic bows in her hair. In 2016, she released a line of bows called “Jojo’s Bows,” sold at Claire’s. Later, Jojo called the bows a symbol of empowerment, power and confidence.
Her bows took off in the U.K, where young students wore them all the time. Eventually, several schools banned the bows when schools learned that some students could not afford them. The bows would retail for six to 12 British pounds, and some students that could not afford the bows and were bullied. Stores would later sell knock-off bows due to their popularity.
Following the success of her bows, Jojo partnered with J.C. Penny to release a line of accessories, bedroom decor, several books and a doll made in her likeness.
Her products have faced some additional scrutiny. In 2019, Jojo’s branded cosmetics kit was recalled for asbestos contamination. Claire’s stores recalled the product.
Jojo has been recognized a number of times during her professional career. In 2018, Vivid Seats named her the breakout artist of the year. She has been nominated for several awards at the Nickelodeon Kids’ Choice Awards, including Favorite Musical YouTUbe Creator and Favorite TV Host. She has been nominated for awards with the Reality Television Awards and Industry Dance Awards.
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